The Proof Is Always In The Printout:

An independent analysis of O##### A#### version 2.0 was obtained in February 2015 from Activation Products (see below) and confirmed as being a true copy of the original analysis conducted by LABS-MART Inc. The question arises as to why LABS-MART did not identify any SOD in O##### A#### whatsoever, never mind the "700 times more than any other living food on Earth" as Ian Clark claims.


Nannochloropsis gaditana is recognised as being the richest source of broad-spectrum Omega-3 fatty acids (lipids) when compared to any other marine or fresh water micro-algae. Surprisingly (or perhaps deliberately?) the report from LABS-MART did not identify the specific species of marine phytoplankton in their analysis, therefore the actual plant source(s) of O##### A#### may never be officially known! Ian Clark however, has claimed many times on camera that O##### A#### contains Nannochloropsis gaditana as the main ingredient.


It is interesting to note that the world's leading producer of DNA verified Nanochloropsis gaditana has independent evidence proving that genuine Nannochloropsis gaditana typically contains an Omega-3 EPA, DHA, DPA, SDA and ALA fatty acid complex of around 10% of the whole micro-algae, plus a significant amount of the rare Omega-7. However, the following analysis from LABS-MART confirms that O##### A#### version 2.0 contains only 0.27% Omega-3 fatty acids, just a tiny fraction of the quantity normally found in Nannochloropsis gaditana. LABS-MART did not list the individual long-chain #Omega-3 fatty acids, therefore Omega-3 EPA, DHA, DPA & SDA may not even be present. It might be assumed therefore, that O##### A#### version 2.0 contains little - if any - Nannochloropsis gaditana. If that is true, then what exactly is in the bottle one might ask?


Ian Clark ignores requests to provide an explanation as to why there is a direct conflict between his endorsement of Nannochloropsis gaditana, Visit:

and the independent LABS-MART analysis (see below) indicating that O##### A#### may contain little - if any - Nannochloropsis gaditana OR superoxide dismutase.  


Ian Clark also makes the following extraordinary claim that O##### A#### is officially 'approved' by the EU and is "8,000 times more nutrient dense" than any other phytoplankton - without providing any evidence to back up his claims... "This breakthrough new multi-strain is exponentially more nutrient dense in every category than any other type of Marine Phytoplankton in existence. In fact, two distinct EU (European Union) Novel Food certificates have been awarded for this formulation — and it is the only existing-formula that has EU certification for Marine Phytoplankton internationally."...


...The above statement from Mr Clark implies that O##### A#### 2.0 may contain a species of algae called Tetraselmis chuii which has achieved only limited approval by E.F.S.A. (European Food Safety Agency - for use as a culinary ingredient in condiments and sauces, maximum 20% of the total. This variety of algae is grown in Spain primarily for animal feed - e.g. farmed fish. Neither O##### A#### 2.0 or Tetraselmis chuii have been awarded health supplement status by E.F.S.A. In fact, the E.F.S.A Scientific Committee said this about the Novel Food Tetraselmis chuii: "In relation to the uptake of PUFA (polyunsaturated fatty acid) (in humans) this may be considered as insignificant.... The Committee takes the view that Tetraselmis chuii does not provide any added nutritional value to foods". In other words, although Tetraselmis chuii is considered safe for human consumption, it does not provide any additional health benefit to humans and therefore cannot legally be described as a health supplement in Europe.


Currently, no commercial product containing whole marine phytoplankton can make specific claims as to any health giving properties. However, certain individual nutrients a whole food may contain such as Omega-3 fatty acids have been approved by E.F.S.A. as providing recognised health benefits. The legal description of 'Novel Food' is any food that has not been sold generally to the Public prior to 15th May 1997. In order for such a food to be approved by E.F.S.A., the grower or producer must submit test reports containing evidence that the 'novel food' in question is safe for human use. This law is covered under Novel Food Regulation (EC) No. 258/97.

In summary, O##### A#### does not resemble in any way the industry accepted nutritional profile of Nannochloropsis gaditana... not surprising if it contains a completely different species of algae. According to recent media reports, Ian Clark is under investigation for deceptive marketing practices.


Marine Phytoplankton is under the spotlight because a number of online resellers are making claims that many people find impossible to believe - and before you even consider any potential health benefits, it may be a good idea to verify exactly what is in the bottle! There are in fact more than 40,000 varieties of phytoplankton that marine scientists have classified to date, so you should ignore slogans like "Pure Phytoplankton" because they are meaningless and have no scientific validity. To help identify genuine products, SEARCH: DNAVERIFIEDNANNOCHLOROPSISGADITANA


Beware of the claim made by Activation Products (see the link below to their web site) that O##### A#### contains a specific strain of marine phytoplankton called Nannochloropsis gaditana. It is well known that authentic Nannochloropsis gaditana contains approximately 50% protein plus nearly 10% Omega-3 fatty acids. This is the highest percentage of broad-spectrum Omega-3's (Omega-3 EPA, DHA, DPA, SDA & ALA) found in any single vegetarian food source. Flax seed for example does not contain Omega-3 EPA, DHA, DPA or SDA and therefore cannot be described as 'broad-spectrum'. It appears that O##### A#### 'Pure Phytoplankton' contains only a fraction of the Omega-3 fatty acids and protein that is normally found in genuine Nannochloropsis gaditana. According to their own independent Lab report (see printout below), O##### A#### contains a total of just 8.91% protein plus 0.27% Omega-3 which is less than 3% of the total amount of Omega-3's found in genuine DNA Verified Nannochloropsis gaditana!

# Omega-3 fatty acids are essential for brain and body health. They are a family of polyunsaturated fatty acids sometimes referred to as n-3 fatty acids, a term that describes their shared chemical structure.  The omega-3 fatty acids vary in length from the shorter alpha-linolenic acid (ALA) to the long-chain eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). Our bodies are not very good at converting short-chain to long-chain omega-3 fatty acids so eating ALA may not necessarily lead to optimal levels of EPA and DHA [1]. In any event, our bodies cannot directly make omega-3 fatty acids, we first have to consume them.


[1] Burdge, G.C. and P.C. Calder, Conversion of alpha-linolenic acid to longer-chain polyunsaturated fatty acids in human adults. Reprod.Nutr.Dev., 2005. 45(5): p. 581-597.



... "Our promise: without any hesitation we chose Nannochloropsis Gaditana, the specific species that was discovered by the European scientists to perfectly match the human nutritional profile"…


Quote from Ian Clark, Owner and CEO of Activation Products and Founder of O##### A####

O##### A#### Scam web site link

The following statement was published by Activation Products in order to make the world believe their product contains "massive amounts" of a "life extending" substance called SuperOxide Dismutase (SOD) -  an enzyme that is present in all human cells: the body makes it naturally.


..."O##### A#### contains 700 TIMES MORE SOD THAN ANY LIVING FOOD ON EARTH!!

This is what’s so mind blowing!! Due to this revolutionary, and patent-pending European process in genetic-selection, these boundaries have been made possible with this new breed of Marine-

Phytoplankton — never before experienced by man!! Not only does it pose a revolutionary breakthrough in cellular health and DNA repair, but this new advanced formula contains up to SEVEN HUNDRED TIMES the SOD — of any living food on Earth!!! - Ian Clark, Activation Products.


If the above claim is a little hard to swallow, then you may find a Doctors opinion more credible...  

"Superoxide Dismutase supplements - do they work?

There are vitamin companies selling supplements that they claim to have superoxide dismutase. I am aware of few human studies regarding the ingestion of a superoxide dismutase supplement and its effect on health. Does this enzyme get absorbed intact from the gastrointestinal system? If so, does it then make its way to the cells in the body and function similar to the intrinsic superoxide dismutase within our cells? Are there side effects to its use? Is it safe? There is little research to know whether taking a SOD supplement is useful in the long run. Hopefully some organization will do additional research and we can have a better idea as to whether taking such a supplement is beneficial...


... I have also seen supplements promoted to increase superoxide dismutase levels in the body. Again, I have not come across any human research that these superoxide dismutase enhancing supplements are effective, and if they are, which medical conditions they would be appropriate to prescribe".  Dr. Ray Sahelian, M.D.


Ray Sahelian, M.D. is a leading expert on natural health supplements. His website is read by millions of people each year. Dr Ray is internationally respected for his balanced viewpoint, focusing on the benefits of herbs and nutrients, along with their shortcomings and side effects. He is also a best-selling author, natural medicine expert, and supplement product formulator.


The human body manufactures at least three different forms of SuperOxide Dismutase (SOD). Plants also contain this enzyme in order to protect themselves.

Dr. Ray recently published the following statement on SOD in a supplement form...

In the following video interview, Ian Clark makes the claim that his O##### A#### "produces a significant volume of Omega-3 EPA which is the essential fatty acid that's the fuel for your brain".


According to his own independent Lab report (see above), Mr Clarks' O##### A#### contains little if any Omega-3 EPA. This evidence directly contradicts the claim Mr Clark makes on this video about EPA. Such organisations often make Public statements which contain at least some information that is factually correct. However, they cleverly introduce a number of false or exaggerated claims that the average consumer may automatically assume to be true because most of the other information appears to be legitimate - in other words the total sales pitch is a combination of both fact and fiction. In addition to bogus claims, glowing testimonials are often slipped in to the presentation which the consumer has no way of verifying how true or valid they really are... These tactics have been used successfully to extract cash from unwary consumers for centuries - buyer beware!


To see Ian Clark make the following bogus claim: "it produces a significant volume of EPA" you should fast-forward the following video to seventeen minutes and twenty seconds using the slider bar.

"Doubles Your Cognitive Ability in 90 Days"

Unproven health claim made by Activation Products

The Activation Products official web site promotes a 30ml size of O##### A#### and lists the following ingredients: "A proprietary blend of Phyto/Nano nutrients consisting of Nannochloropsis gaditana, Nannochloropsis galasemis and concentrated purified sea mineral trace elements".

Leading micro-algae farms around the world were contacted in April 2015 and asked if they knew of a marine phytoplankton species called 'Nannochloropsis galasemis'. Not one grower had even heard of it. Shockingly, no mention of Nannochloropsis galasemis is documented in any of the scientific literature. If it does exist, then how safe is it for humans? Is it genetically modified? No one knows.


Quote from Ian Clark (December 2016). "You cannot overdose on Oceans Alive but there is a lot of magnesium in the trace mineral solution that keeps the phytoplankton alive, so if you take too much at once you can expect to have very loose bowels the next day". 


Expert opinion on the above claim: Magnesium cannot keep any dead plant "alive". This is scientifically impossible ... just another blatant lie to deceive his customers. Oceans Alive is a dead plant pickled in brine. Ian Clark is being investigated - buyer beware! Always obtain an independent Lab analysis before use.